Strategy | Thesis

Studies

OCSP: Campaigning to create awareness.

Adobe: Approaching SEO as editorial.

Know Me Now: Branding a social movement.

Taco Bell: Personalizing ecommerce.

Bay Equity: Building a new home.

Emerging Leaders: Defining a new identity.

Thoughts Strategy

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Strategy ×

Gen Z: Shopping with caution during COVID-19.

Gen Z (those born between 1997 and 2012) are shifting the way they shop, seeking real brand authenticity this holiday season.

Data-tech for more than tech’s sake.

Brands recognize the big promise of data but, on the whole, haven’t figured out how to use it. Find solutions—amid new privacy regulations—for data that works for you.

Real work.