CASE STUDY: EMERGING LEADERS
Support for diversity should look diverse.
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A new identity for Emerging Leaders.
You're offering more than a foot in the door—you're offering a step toward leadership for students of color. You need a brand identity and site that are as impactful as your mission.
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How to get after it:
Remove barriers to entry.
Create a new, branded website for students, employers, and potential mentors that reflects the access and inclusion that Emerging Leaders provides.
Strong results start with a strong
STRATEGY
Show up in a way that's both real and representative of the change you're committed to making.
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This means getting to know your applicants, so you can deliver, with certainty, what will make them feel seen.
Best-laid plans thrive with best-best
CREATIVE
"I love this. I love the colors. I love the colors on the pictures. I'm blown away."
—Cinthia Manuel
Director of Workforce Initiatives
Director of Workforce Initiatives
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Visuals charged with the vibrancy and diversity tomorrow’s leaders bring to the table.
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Voice that keeps it real while connecting with your three unique audiences.
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A self-aware brand identity that helps its audience feel seen and heard.
Actualizing ideas takes real-world
TECH![](/static/group-3@2x-69843773cec3fdcd179875d33722bb8f.png)
Develop a user-friendly site in an easy-to-manage platform. Our team chose Squarespace to give all stakeholders the ability to edit and adjust as needed.
And clearly: make the site mobile-responsive. So it's easy on the eyes, and so the younger, internship-seeking audience will ... you know, actually use it.
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How it worked out:
With a brand that reflects the people it’s trying to reach, and a spiffed-up site to match, applicants grew 30% in 2018.
876
students applied
students applied
435
interviewed
interviewed
80
placed
placed
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Credits
Thanks to the Emerging Leaders Team. AKA the real people who made the real work.
Account Manager: Daryl Faulkner
Project Manager: Matt Monnin
Strategist: Cher Fuller
Designers: Max Wayt, Rebecca Pierpoint
Writers: Tyler Stenson, Elise Choi, Christine Miller, Jim Gibbons
Developers:Sonya Trachsel, Max Wayt
Account Manager: Daryl Faulkner
Project Manager: Matt Monnin
Strategist: Cher Fuller
Designers: Max Wayt, Rebecca Pierpoint
Writers: Tyler Stenson, Elise Choi, Christine Miller, Jim Gibbons
Developers:Sonya Trachsel, Max Wayt